They say it takes seven times for a consumer to recognize a business brand and to act on it. Whether it came from the phone book, TV, radio, or the newspaper--it is important for businesses to use many forms of media to keep themselves in the public eye. Having more than one media reinforces the other about the seriousness of that particular business.
We are happy to say that many Pet Connection advertisers are seeing results already from the first issue. This is great news for a new publication that started with a smaller circulation.
For some who have not received results, it is important to keep trying. Having a consumer only see you once and never see you again, may think your business didn't succeed or you may not take your business seriously.
We recommend businesses continue building your brand in more than one way. Keep yourself out there and continue to build your brand, whether it is in PCM or the phone book or both.
PCM is just as important for the pet businesses to build themselves up as it is for PCM to feel that we accomplished that for you. We want PCM to be the resource guide to the pet industry in Pierce/Thurston County and the greater Sound Puget Sound.
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