Tuesday, November 6, 2007

Front Cover

Our main reason for having a featured business owner on the front page of Pet Connection was for the South Sound community to get to know the people behind the business.

We have always enjoyed learning about peoples history and what makes people do the things that they do--we wanted others to feel the same way. The front cover was a way for people to feel "connected" to that business owner and know what services will be expected when they visit that business.

A good example, my very first front cover person was Dean Hunter from Dirty Paws Self Service Dog Wash in Lacey WA. The other day a customer read his story, visited his business and the only thing the customer said was, "so you're into marine vessels." That customer could only have known that from reading Dean's story. Conversation began between the two, a business relationship developed, and people walked away feeling good about what just transpired...creating more visits from the customer.

That is why we provide a front cover for someone. It lets people know a glimpse of "who" that person really is. we can't imagine any other form of communication than finding commonalities between two people and the joy of their animals. We love it when a customer walks away feeling that they really "liked" that person.

The front cover gives the business owner an opportunity to introdue their new business, or do a grand reopening, or to enhance their business during peak seasons. It's up to you what you want the world to know!

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